DSFederal recently unveiled a 15-second video supporting the U.S. Fire Administration's "Fire is Everyone's Fight" campaign. The initiative aims to change public attitudes about fire prevention through social marketing and advertising. Since its 1974 inception, USFA, which works to prevent fire-related injury, death, and property loss, has slashed the number of fire-related deaths in half. In partnership with Knowlera Media, DSFederal will continue to produce a series of video advertisements and will manage the placement and circulation of each ad.